A headline question

Here, from the AP (via Yahoo), a note about the controversy surrounding the President's comments about Kanye West:

President's opinion of Kanye West sparks debate

So standards of journalism are at issue - reporting something that should have been off the record. A fair enough discussion, I guess.

But to my question - how come none of these people give a damn that journalistic standards are already in the toilet? Objectivity, straight reporting, and nonpartisanship have disappeared from the field for all I can tell. We're left with opinion masquerading as news and people in the tank for one side of the political divide pretending to be objective.

Out of curiosity, why is none of that as important as the President referring off mike to someone as a jackass? Particularly when that person in fact behaved like a jackass?

Just asking.