Why oh Why

is a lawsuit people's answer for everything? I'm in favor of making websites accessible to all. I understand that making things accessible to blind people is not only nice, but a smart business move.

So what happened to normal advocacy? The story doesn't mention if the guy went to Target and asked them to address the problem. Why not approach the CEO's office and make your case? I've spoken to a number of CEO's offices when I have a problem. More often than not they are quick to respond when you can get them directly, which is easier to do than you think.

I understand the point of the law. I do think the legal profession has occasional benefits to American society. But could we possibly try and find a solution to things without a lawsuit? Just once in a while?