and the rest of the story too.
"Journalists discover mysterious element 'Ethics'. Plan 14 week investigation to discover roots of this fad."
If you dig deep into the story, you discover that
Journalists had an average score of 48.7 on a 100-point scale, meaning just about half the time, members of the profession make decisions based on the best quality ethical reasoning.
No offense, but less than half the time does not suddenly translate into a major outbreak of ethical thinking. It means (given that it's actually UNDER 50%) that more than half the time, something other than the ethical choice will take precedence.
The fact that other professions are lower on the scale is not comforting. We're being asked to trust these people to tell us the truth, and they can't be ethical more than half the time. Sorry, boys, but you gotta do better than that to make me trust you again.